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People are in more control of what advertising they consume. They can choose to be picky over what they do expose themselves to, meaning it is becoming increasingly difficult to advertise and to peak the interest of potential patrons. Over the years people have gotten busier and busier, spending larger amounts of their time outside of their homes. As technology has advanced and become more accessible, people are also in more control of what advertising they consume, and more options mean they can choose to be picky over what they do expose themselves to.
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