Business Intelligence

Effective Word-Of-Mouth Is Made Not Born

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Executive Summary

If you're shaking your head back and forth, wondering what that title means - because, everyone knows that word-of-mouth is organic, not manufactured - let me share a secret with you: word-of-mouth is as much a creation by you and your brand, as it is an organic component of your fabulous marketing plan. Hang out where they hang out. Bring your best smile and something "Free" for them to take away. If you're mainly online, be on Twitter, Facebook, blogs, and sites like Ezine.com, where you can offer educational content which directs people back to your site to see your "Stuff." Case studies and PDF Top Tips articles show expertise and give people something to talk about.

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