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The extensive use of the Internet, for exchanging information, requesting and offering services make one to interact with unknown entities. Human use trust to facilitate interaction and accept the risk, when complete information is unavailable. In such situations, trust establishment mechanisms enable establishment of trust between unknown entities. Trust is a complex concept to define stringently due to its multifaceted nature. This paper presents the characteristics of trust observed from various views and types of trust the automated trust establishment mechanisms need to model for the future.
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