Business Intelligence

Efficient Web Log Mining Using Enhanced Apriori Algorithm With Hash Tree and Fuzzy

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Executive Summary

The aim in web mining is to discover and retrieve useful and interesting patterns from a large dataset. In web mining, this dataset is the huge web data. Web data contains different kinds of information, including, web structure data, web log data, and user profiles data. Web mining is the application of data mining techniques to extract knowledge from web data, where at least one of structure or usage data is used in the mining process. Web usage mining has various application areas such as web pre-fetching, link prediction, site reorganization and web personalization.

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