Web Development

Electronic Marketing Management in Power Systems

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Executive Summary

In this paper, the importance of E-marketing, its relation with E-commerce and its differences with classical marketing in power systems will be discussed. In addition, moving toward privatization, defining Marketing Budget, recognizing the target markets in power systems and the principles of electronic marketing including attracting the customers, developing interests, tendency toward buying the products are the other topics that will be discussed. Furthermore, in the following, the strategy of the web designing of the companies related to power systems based on the principles of electronic marketing including: building trust, helping customers, keeping the products and the websites up to date will be mentioned.

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