Electronic Signatures: A Strategic Way to Shrink the Sales Cycle and Improve Operational Efficiency

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Executive Summary

Early in 2010 Aberdeen Research surveyed 472 organizations to learn about their ability to shorten the sales cycle and improve operational efficiency. The study aimed to identify best practices for lead to win usage, using a variety of technologies including contract management, sales playbooks and electronic signatures. The data gathered from this survey revealed that organizations that have implemented electronic signatures are demonstrating significant benefits in a variety of areas including:

  • Shortened sales cycles
  • Improved customer renewal rates
  • Ability to identify 'choke points' where the sales cycle slows down
Request this white paper to learn how electronic signatures can improve operational efficiency for your sales team!

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