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Now, not to undermine certain aspects or sections of a business plan, but certain elements are vitally important when taking your business plan from good to great. Most people write business plans with the motivation of securing capital, whether equity, debt, or a hybrid of the two. Therefore, when writing your business plan you must the write the plan in a way that is intriguing, excites the reader, and thoroughly explains the business and why it will succeed. When drafting your business plan write from a very analytical standpoint following an exact process of moving from one section to the next.
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