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Emails are more than messages that are composed and sent electronically. Understanding what they are and how they play an important role in marketing campaigns for small and medium sized businesses is crucial to achieving maximum effectiveness in the Web 2.0 era. Emails not only have the capability of replacing or supplementing traditional marketing mailing programs, but also have the potential to accomplish something virtually no other medium in the time is able to do: reach almost every single internet user and continue to reach a growing audience that is irrespective of current and future technological mediums.
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