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Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about offers: Giving someone a chance to speak with one of the sales representatives or a golden opportunity to visit the site for more information isn't an offer. When contemplating what might constitute a good offer, don't think about your own provincial interests as a business marketer. Think about the interests of your prospects or customers.
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