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Many companies have turned to cost-effective online communication methods such as email marketing to reach and engage their customers. Looking ahead, companies will continue to invest in email marketing. According to well-established research companies such as Forrester and JupiterResearch, email marketing spending runs into the billions both in the United States and in Europe. Implementing an effective email marketing communication platform involves multiple tasks, such as building a permission-based list of recipients, managing the list, defining relevant content in the right format, delivering the message and evaluating the results. With best email marketing practices, companies will experience the return on investment required to justify expenditures.
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