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Email Marketing for Website Owners: How to Turn Clicks Into Customers

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Executive Summary

Email marketing is a fast, easy, and affordable way to invite visitors back to the website and build profitable customer relationships. Email marketing is the ultimate marketing tool - it can complement and enhance search engine marketing efforts and it works great as a stand-alone tool if it's the only activity is do to market the business. Email marketing is the tool that helps to initiate those critical business to-consumer relationships.

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