Tech Industry

Email Marketing From Constant Contact: Why You Need an E-Newsletter for Your Company?

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Executive Summary

If one uses email on a regular basis, one is probably already receiving E-Newsletters from some of the companies they do business with. And while there's a tremendous amount of variation out there regarding what constitutes an E-Newsletter (or "Electronic newsletter" or "E-zine" or "Email newsletter;" they're all the same thing), they do have certain elements in common. First and foremost, E-Newsletters arrive in the inbox as email messages. The sending company writes the newsletter, drops it into a predetermined email format, and sends it to a list of people who receive it on the other end.

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