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With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has more than three times the reach of social networking, with 165.4 million users in the US. Thus, while we are still firm advocates of establishing a social media presence and utilizing it for customer service, marketing, and sales, it's important to make sure you're still reaching those that don't read your company's blog and don't use Facebook, Twitter, and YouTube. And the most convenient way to do that remains a staple of Internet marketing: the email newsletter.
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