Empathy: The Small Business Advantage

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Executive Summary

Even in the best of times, the deck seems stacked against small companies. So what's a small business to do when times are tough? Already outdone by large companies on margins, volume, and pricing, small businesses are also the last to get a helping hand from banks and the government during a downturn. There's one essential business competence that small companies have in much greater supply than big ones, though: empathy for their customers.

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