Data Management

Empowerment as a Growth Strategy

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Executive Summary

There is a strong technology element to employee empowerment. All levels of management and customer-facing employees need to be empowered to serve the company on one hand, and the customer on the other. Databases and customer relationship management solutions must enable these types of "ad hoc," collaborative interactions to serve customers, but also the process-driven, transactional interactions that serve the needs of the organization.

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