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A global research survey by Experian and Dynamic Markets reported that 89 percent of companies surveyed agreed that departmental funds had been wasted due to data inaccuracy, and 66 percent further believed that the best way of reducing waste through poor data quality is by increasing efficiencies within their organisation.
Data accuracy and quality can be a moving target and implementing fixes without understanding the underlying causes can be very time consuming and expensive in the long term. This Experian paper discusses how adopting data governance through a phased approach can help you understand these underlying causes and introduce efficient solutions that improve data accuracy and quality.
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