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The paper explores the potential of John Shotter's (2008) relationally-responsive version of social constructionism for studying and analysing representations of markets and how these are enacted in actual exchanges practices. The paper uses the extended case study method to integrate existing concepts and theories using empirical data from the Danish potato industry. Twenty semi-structured, narrative interviews were conducted with different actors in the industry Analysis suggests that the representations various actors have constructed of the Danish market for potatoes.
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