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There was a time, not long ago, when the primary responsibility of the IT infrastructure and those who ran it was to provide continuous availability. Perpetual uptime. Unrelenting reliability. Whatever it took to keep commerce humming along without interruption. Today, though, it is seeing environmental responsibility gain visibility as a business issue. In the face of increasing pressures on the world - population growth, economic development, and climate change, to name but a few - customers, stakeholders, and analysts are making it clear that they expect companies to consider sustainability and to act upon it.
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