Business Intelligence

Engaging Your Customers in the Social Era

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Executive Summary

Top companies now know that social media is a powerful way to listen to their customers. Failing to go beyond just listening to customers on social media leaves an even greater opportunity untapped. The most successful service teams today are not only monitoring social, they're actively participating in the conversation. Learn how to proactively engage with your customers through social channels. In this guide we'll show you how to create a framework for proactively engaging with your customers through social channels.

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