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Technological advancements and social media tools are transforming the world in a way it never thought possible just a few short decades ago. Easy access to a wide variety of information and the ability to communicate anytime, anywhere have given rise to a culture that places greater demands on companies than ever before. As organizations begin to adapt to change, there has been a huge shift from the traditional top-down model of communications to one of greater flexibility, transparency and ease. This new model is causing quite a storm - it's called Enterprise 2.0 (E2.0).
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