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The Internet boom forced organizations to get online and looking back it was much simpler compared to making an organization Web 2.0 ready because this involves understanding of an abstract concept called Enterprise 2.0. While the advantages of Web 2.0 in an organizational context can't be denied - agility, responsiveness, employee empowerment, improved sharing and collaboration - Enterprise 2.0/Web 2.0 is an abstract concept and organizations need to comprehend and understand this abstract concept and then translate it into corporate reality.
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