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At the 2009 World Economic Forum, the international media speculated that the author would be discussing the end of capitalism. They thought the domino-like fall of financial institutions around the globe meant that capitalism had failed. But author had different ideas - instead of merely talking about what had gone wrong, author talked of solutions and began planning the future. Consumers - people whose 401(k) plans, retirement programs and investments were weakened or dissolved - want assurances that this near-collapse can never happen again.
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