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The use of video in the enterprise segment is very different from that of traditional media and entertainment delivery. It is most often used as an integrated asset in communication initiatives across the disparate segments such as education, corporate, government, retail among others. An enterprise-wide business video strategy may include live video webcasting, video on demand, and digital signage/syndication capabilities, all functioning transparently on an organization's existing IT infrastructure. For all of these applications, enterprises need to effectively create or acquire multimedia content, manage and distribute those assets through a single platform with the ability to have live interaction with the audience.
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