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What causes an individual to take all the social, psychological, and financial risks involved in starting a new venture? At first there was limited research on this aspect of entrepreneurship, but since 1995 there has been an increased interest in entrepreneurial careers and education. This increased interest has been fostered by such factors as the recognition that small forms play a major role in job creation and innovation; an increase in media coverage of entrepreneurs; the awareness that there are more entrepreneurs than those heralded in the media, as thousands upon thousands of small cottage companies are formed.
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