Tech Industry

Entrepreneurial Marketing And Promotion

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Executive Summary

The entrepreneurial marketer must wear "Many hats." One of the most important of these "Hats" is that of chief evangelist and promoter for his or her own enterprise. As it turns out, the initial "Pitch" that a student or nascent entrepreneur in the practitioner world may have first made in the process of formulating and conveying the value of an idea for a business, or the product/service that underpins that business, is an all important one.

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