Entrepreneurship: Use Symbols To Attract Resources

Date Added: Aug 2009
Format: PDF

Fresh entrepreneurs face the same problem when starting out on their own: "When you are relatively young, with relatively little experience, and you are relatively poor, and you have an unproven new idea, what do you have to do to convince powerful and rich people to give you the first hundred thousand pounds so you can start developing your products?" says INSEAD Associate Professor of Strategy, Quy Nguyen Huy.