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You persuade people to think differently, you persuade them to act differently, or you persuade them to see the world through a different lens. In one-on-one discussions persuasion is palpable - you can easily gauge how the other person is reacting and responding to your message. In larger groups it is often difficult to know with certainty how your message is being received. You need an approach you can trust to drive the message home. With so many different learning styles and interest levels in a room, this is easier said than done.
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