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As leaders react to marketplace and competitive pressures, there is a constant need to challenge the status quo, to look around the company and constantly ask tough questions. Do we have clear and broadly shared understanding of how the industry may be different ten years from now? How influential is the company in setting new rules of competition within its industry? Are we fully alert to the dangers posed by new, unconventional rivals? Are we maintenance engineers keeping today's business humming along, or architects imagining tomorrow's businesses? What is the balance between hope and anxiety in our company? These and many more strategic questions form the core of the Era Management SM process-a process that helps leaders build and strengthen a distinctive point of view.
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