ERP - CRM Integration By Neural NetWorks

Enterprise Resource Planning (ERP) is a combination of all the resources of a company. ERP is mainly a computer based system. All kinds of organization data that is relating to each and every function of the organization is available in ERP. So most of the big business organizations are implementing ERP and some of the medium, small scale companies are also using ERP system. CRM in an organization helps to retain their existing customers as well as capturing new customers for their products. So it makes the organization to produce those goods required by their consumers. This paper focuses mainly on the merging of CRM and ERP through Neural Networks.

Provided by: Bharathidasan University Topic: Social Enterprise Date Added: Dec 2010 Format: PDF

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