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If you're a small business taking the plunge into the teeming waters of social media, you're going to want to know about the various tools and services that help your brand manage its social media initiatives. Luckily there is a wealth of tools already available, many at low cost, as well as many more useful applications launching almost every day. These tools can help you stay on top of your brand's presence in social media, giving you insight into how effective your campaign is and what strategies are working best for your company.
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