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Strategic IT leaders face a double challenge: IT exists to serve the company, and must understand the business units' needs - but those business units exist to serve the clients and customers, whose needs IT must also understand and meet. Achieving this dual understanding is especially difficult in emerging markets, where the challenges facing both the business and its clients are elevated and unpredictable. IT must be the bridge between these two viewpoints: identify the particular challenges and opportunities in the emerging environment, and determine what the company needs to bridge the gap.
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