Business Intelligence

ETM - Business Intelligence: When Will Business See the Need?

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Executive Summary

Business Intelligence (BI) has been the focus for many technology vendors over the past year or so - to the point where it has possibly been overblown and overhyped. With the number of pure-play BI vendors shrinking rapidly as the mainstream technology vendors buy them up (For example, Oracle with Hyperion, IBM with Cognos, SAP with Business Objects), one would have thought that the onslaught of information would by now have meant that the market was fully aware of what BI offers, and purchasers would have made up their minds on which direction to go product-wise.

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