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Evaluating Factors Affecting Broadband Adoption in Kenya

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Executive Summary

Recent research points to the appalling broadband penetration rates in developing countries, more so in Africa where individual broadband penetration rates are below two per cent. An understanding of the factors affecting broadband adoption in these countries is key to any strategy to improve broadband penetration figures. The deployment and adoption of broadband in Kenya is still in embryonic stage. For example, in its fourth quarter 2011-12 sector statistics report, the ICT regulator, the Communications Commission of Kenya estimates that out of a total of about 7.7 million Internet subscriptions, only about 10 per cent were broadband, even with the definition of broadband in Kenya still pegged at a transmission speed of at least 256 Kbps in either direction.

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