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Evaluation Method Of The Innovation Project Global Efficiency

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Executive Summary

A complete system of indexes to evaluate the global efficiency of a new product development project must approach at least the following perspectives: the financial performances of the project; the project's value; the technical performances of the project; the efficiency of research and development activities of the project; the capacity of fitting in the estimated cost and duration of activities; the degree of integration between the R&D and production activities; the degree of integration between the R&D and marketing activities. Therefore, in this paper is drawn up a method for new product development projects evaluation, based on those seven perspectives.

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