Networking

Everything You Need to Know About Digital Marketing

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Executive Summary

Digital Marketing involves the use of website and associated marketing tools to promote business online. Blogs, forums, news and newsletters, are powerful ways to inform and engage visitors. But what about the rest of target audience, the people that don't know one exist? They need help finding one, and search engines are the first place they will look. The global search market draws over 100 billion searches per month-this is why search engine optimisation and search engine marketing are such a vital part of any digital marketing strategy.

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