Evidence Of Online Shopping: A Consumer Perspective

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Although electronic commerce (e-retailing) has received considerable research attentions these years, little research has examined the effect of e-commerce's Web presentation on retail customer shopping experiences for Jordanian online retail shoppers. The authors found that promotion and security are the most influential factors on consumer purchase decision through internet while e-price was not related significantly with the consumer purchasing decision. The purpose of this paper is to analyze factors that are likely to influence consumer decision-making during their online shopping period. Consumer decisions are influenced based on a complex interaction of consumer and the factors applicable in an online environment.