Start-Ups

Examining Success In The Motion Picture Industry

Free registration required

Executive Summary

We have all heard the old adage "You have got to spend money to make money", but will spending a lot of money lead to making a lot of money? Some movie companies have created their own interpretation of the proverb and figure that if one can make money by spending it, then one must be able to make more by spending more. Spending money in the movie industry can be done fairly easily. Companies can hire well-known actors and actresses, employ a popular director, beef up the action sequences with better computer graphics, or advertise the film in mass media outlets.

  • Format: PDF
  • Size: 120 KB