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In the increasingly "Interesting" world we live in, long term based strategies or plans are becoming less useful. The world is simply changing so fast - and yet we all need direction and a vision, or a higher purpose, to provide an intention for where we or the organization are heading. There are three fundamental questions that must be asked and clearly answered. Without a clearly understood and simple answer to these three questions we risk disagreement among the teams and selves, and certainly will increase the risk of poor business strategy execution.
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