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Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in the more mobile, more collaborative, and more data-rich business world of today, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting.
Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics. Additionally, sales people want the information and assistive tools available on the device of their choice. And since many sales reps today use multiple devices - desktops or laptops in the home and office and smartphones or tablets on the road and with customers - they want solutions that provide the same experience across all devices and avoid the need for duplicate data entry, which might limit access to customer data or introduce errors.
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