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Customer intelligence is one of the most important strategic assets any company possesses. I've experienced that myself firsthand, having managed enterprise data programs for more than 20 years.
The good news is there's more customer information - and so, more opportunity - than ever before. Information is everywhere - in your enterprise systems, in external data sources, in emerging channels like social media.
That's also the bad news. There's so much information out there that it can be really hard to harness and make sense of this data.
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