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Active listening and speaking assertively are critical factors to influencing others, yet successful communication can be one of the most significant challenges leaders face. People judge others on how they communicate. Failure to communicate effectively can create significant obstacles for a leader despite other strengths they might possess. The author notes that many leaders mistakenly identify effective leadership as solely making things happen in organizations." So often one think of influencing as what I can do to convince another person to do something," the author says.
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