Business Intelligence

Executives And Senior Leaders: Importance And Role

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Executive Summary

This paper is focused on the role of the change management specialist and a high-level overview of the five roles in change management. This paper focuses on the importance and role of executives and senior leaders as sponsors of change. It shares the three roles of sponsors in times of change, based on previous benchmarking studies, and looks at which roles sponsors are struggling to fill based on 2009 benchmarking data. The paper also includes a first look at 2009 data on sponsor characterization and understanding of role.

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