Exhibitors Cry Ouch!
Article provides information on Show Exhibitors who say that to show value, industry stakeholders must be upfront about total cost so exhibitors can budget accordingly. That means owning up to some deeply entrenched business practices that distort the true cost of exhibiting. To achieve a return on investment, exhibitors need to go to shows that have the right attendees, and they need to have measurable objectives for interacting with those attendees when they come to the booth. Read and know more on the concept.