Date Added: Nov 2009
Today, direct marketing is as much of a science as it is an art. While marketers have been using technology to increase campaign effectiveness, past options have been difficult to use, time-intensive and expensive. This paper focuses on six myths that surround direct marketing best practices. It also discusses how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.