Data Management Investigate

Exploiting Behavioral Analytics Throughout Internet Sites

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Executive Summary

This white paper examines how business managers at e-commerce, media and content sites are using behavioral analytics to increase revenue and lifetime value of their online audience. The paper explores how behavioral analytics focuses on visitor behavior patterns to uncover value-creating insights from website data. Delving deeper into the application of behavioral analytics, a detailed case study shows how one company used their web analytics data to increase site stickiness and return visitors.

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