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Smart, all-IP networks present significant opportunities to offer new services and a user experience that will entice customers and keep them loyal. The stickiness of the experience comes from the degree of personalization, interoperation and access independence the service provider can deliver. With the Alcatel-Lucent Service Delivery Environment (SDE), providers can in fact deliver all of these - with tremendous flexibility and competitive efficiency. Introduction in pursuit of new revenues and competitive advantage, all service providers are looking for new services to offer fixed and mobile customers. At the same time, pressure to simplify networks and lower costs is leading service providers to deploy smarter, all-IP networks. These, in turn, offer new application and service possibilities that exploit the flexibility of IP.
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