Mobility Investigate

Exploring Business Models for NFC Enabled Mobile Payment Services: The Case of Google Wallet and ISIS

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Executive Summary

Over the past few years, mobile payments have been present like a storm on the horizon. They have generated a lot of attention; yet have not reached wide adoption. Issues such as the complexity of the mobile payment ecosystem and the lack of sustainable business models have been accounted for the slow market penetration. With the rise of new technologies such as NFC, the mobile payment sphere experiences a new height of talk, which materialized in a second wave of companies entering the market.

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