Mobility

Exploring Critical Determinants in Deploying Mobile Commerce Technology

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Executive Summary

The research's problem lies in the fact that deploying m-commerce technology in Jordan represents the first serious trail to understand and explore the critical determinants that affect deploying mobile commerce technology. Approach: This research applied TAM model using the following variables: Perceived trust, perceived usefulness, perceived ease of use, social and cultural values and economic issues to explore determinants. Results: The result of the distributed 210 questionnaires to mobile commerce users in Amman Stock Exchange (Brokers and Investors) and 179 were returned correct and studied, reveal that perceived trust, perceived usefulness, perceived ease of use, social and cultural values have significant association with intention to deploy mobile commerce technology while economical issue is not significant.

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