SMBs

Exploring the Discourses of Small Enterprise Proprietors

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Executive Summary

Over the last three decades the discourses of strategy and enterprise have developed significantly in the context of large corporate organizations and increasingly within and for the public sector. The discourses of strategy and enterprise have developed in relationship with each other and are generative of various attributes and dilemmas for the identity of the strategist/entrepreneur. This paper looks at how these important discourses are deployed by small enterprise proprietors in periodical publishing in Ireland as they construct their business identities with one of the authors.

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