Mobility

Exploring the Individual Characteristics on the Adoption of Broadband: An Empirical Analysis

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Executive Summary

This paper empirically investigates the factors that affect the users' intention to adopt broadband by incorporating individual characteristics with the conventional Technology Acceptance Model (TAM). The research was conducted in Malaysia using a self-administered questionnaire. Out of the 350 questionnaires, only 172 are usable, thus yielding a response rate of 49.14 percent. Results were subsequently analyzed by employing the multiple regression analysis. Individual characteristics such as individual innovativeness, age, gender and qualification were found to have significant relationship with Perceived Usefulness (PU). However, on the relationship with Perceived Ease Of Use (PEOU), only individual innovativeness, age and gender were found to be related.

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